Re: Claude Design

April 17, 2026

The convos around design tools and Figma being dead and all that feel like the wrong framing. We're conflating the artifact and the creator.

Just because Claude / Figma / whatever comes next can create prototypes and generate artifacts quickly, that doesn't diminish our strategic value or our ability to create systems and narratives that resonate with users. If anything, it enhances our effectiveness because we can move faster and we're not limited by one medium.